3 Tips To Know Before Using ChatGPT For Marketing


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3 Tips to Know Before Using ChatGPT for Marketing

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By now, you have no doubt heard the hype around ChatGPT. This artificial intelligence (AI) based tool is capable of producing written content that looks like human-written text, if not virtually indistinguishable from it.


Naturally, this raised concerns about plagiarism in classrooms and colleges. But others are optimistic about the application of this tool in various advanced industries. For the business world, ChatGPT represents a new frontier in marketing content creation. However, there are certain key things to keep in mind before committing your marketing plans to the program.

Connected: The Complete Guide to Effectively Using AI Writing Tools in Content Marketing

What is ChatGPT?

To begin with, it may be helpful to familiarize yourself with the details of the tool.


ChatGPT is the brainchild of OpenAI, an artificial intelligence and research company. The company has already made a splash with Dall-E-2, a tool that generates artificial intelligence. But ChatGPT can reproduce human language well, allowing users to easily compose essays, emails, and other reports.

How exactly does ChatGPT work? Through machine learning, the bot is designed to search the web to “learn” from existing blog posts, essays, and online magazines. As a result, the chatbot can reproduce artfully written content, even mimicking conversational phrases and frequently used phrases.

Not that ChatGPT is perfect. In fact, university systems are discovering that ChatGPT often invents fake sources and quoteswhich represents a natural limit to its use in academic settings.

However, what the program currently lacks in accuracy seems to make up for in sheer speed and accessibility. And this first of all attracted the attention of business owners to the program as a useful marketing tool.


Connected: How ChatGPT is changing one industry — but trouble is not far off

Using ChatGPT in Your Marketing

When you think about how ChatGPT can help your business, the natural temptation is to start feeding it hints and let it work. But it’s important to use the program in a way that aligns with your company’s mission and strategy.

Here are three practical considerations for integrating ChatGPT into your marketing methods.

1. Look for very specific use cases

Let’s step away from the hype for a minute.


It’s easy to generalize: “Automation is the future” or “AI is changing the mortgage, retail and food service industries.” It may be nice to dream about it, but the devil, as they say, is in the details.

Connected: How ChatGPT and Generative AI Can Change the Way You Do Business

To integrate ChatGPT into your marketing plan, you can start by looking at very specific use cases. For example, you may already know a few weaknesses in your marketing plan – you may be driving new visitors to your website but struggling with your page bounce rate.

In this case, you might want to consider implementing ChatGPT to help you create a new language that will be of interest to your target market. Even better, use an AI-powered chatbot on your company’s webpage. Thus, users can interact with a live interlocutor whose responses may be indistinguishable from a live representative.

These are just two common examples. You may also want to consider adapting ChatGPT for other features, including:

  • Creating Keywords and Search Terms for Search Engine Optimization (SEO)
  • Create social media posts
  • Creating Compelling Headlines and Content Headlines for Your Other Content Marketing
  • Writing optimized blog posts and online articles
  • Scripting video content or podcasts

ChatGPT is best used to expand on the tasks and initiatives you are already involved in, and to that end it can be powerful. Even if you’re just dictating your ideas to the program, it can polish your words and create a script that you can use for podcasts, videos, and more. (Just remember to put on your editing hat afterwards.)

Connected: ChatGPT: what is it and how does it work?

2. Look for new tools to help people use ChatGPT

You don’t need to reinvent the wheel. That is, you do not need to look for ways to use ChatGPT in its purest form.

Instead, look for ways other companies and developers are adapting this technology to create custom marketing tools driven by ChatGPT but tailored to fulfill a particular function.

For example, Notion created a tool called WriteGPT. It’s powered by ChatGPT but designed specifically to deliver personalized emails to your target audience.

By injecting your recipient’s website into the program, the tool creates content that “speaks their language” using phrases and vocabulary that show areas of overlap, which can lead to more conversions.

Similarly, you can now use ChatGPT to collect customer feedback continuously with a tool called Hubble. This feedback can help you learn more about your target market’s needs and pain points, which you can then use in your product development and future marketing pitches.

This is just the beginning. Again, everyone is talking about the “revolutionary impact of AI”, which also creates needs that developers can satisfy using AI-powered business tools.

In other words, the smartest thing marketers can do is stay on the lookout and look for ChatGPT products that will improve their marketing strategies and refine their methods. In some cases, they may use these tools out of the box instead of developing each plan from scratch.

Connected: What does ChatGPT mean for the future of business?

3. Don’t Invent Use Cases

If you don’t find use cases, they probably don’t exist. Trying to find ways to implement ChatGPT into your business can be distracting, not enhancing.

Today’s consumers are very sensitive to fraud and manipulative marketing tactics. So it’s possible that changing your marketing efforts could backfire on you.

For example, you can use ChatGPT to learn how to communicate with your target market. But if you start using too much slang and jargon about how your products are “on the go,” you may seem desperate – or worse, outdated – among the very crowd you’re trying to appeal to.

Also, it’s important to remember that ChatGPT is still in its infancy.

If you ask him to generate 10 marketing ideas for your e-business, you will most likely get 10 ideas that are very similar to what any business owner in America has. This may change as technology improves, but there is still a need to focus on improving how you use the program in your marketing plans at this time.

Connected: How to start a business with $100 using ChatGPT, AI tools

Instead of embedding AI tools into every possible aspect of your business, consider using ChatGPT to speed up what you’re already doing. For example, if you are currently producing video content, ask ChatGPT to generate the script. If you blog, ask him to help you create creative headlines.

Think of ChatGPT as a means to de-bottleneck or improve and streamline your current efforts overall. And don’t give in to pressure to try something completely new. This may not work the way you hope.

The Future of Marketing with Artificial Intelligence

What’s next for ChatGPT? Most likely stiff competition. Google has already released Bard as a direct competitor. Despite this, ChatGPT has largely emerged as a proof of concept, which means that it is only a matter of time before more competitors or, as noted, other programs that tailor the application for specific purposes, appear.

The sky really is the limit when it comes to business marketing. These AI products have the potential to revolutionize many industries, although they also place new demands on marketers to judge how best to use such tools.

Ultimately, advances in artificial intelligence once again require marketers to access the greatest resource of all: the human mind.

Connected: How can marketers use ChatGPT? Here are 11 of the best use cases.


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