3 Ways To Predictably Boost Revenue And Drive Profitability


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3 Ways to Predictably Boost Revenue and Drive Profitability

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If you ask most marketers what their main goal is, they’ll probably say it’s “customer acquisition.”


Getting new people to your website and buying your products or services for the first time is definitely one of the most important things a business should focus on. But one mistake that entrepreneurs make all the time is that they are obsessed with getting customers at a low cost. benefit.

Here’s what I mean: they’ll endlessly adjust their ads and landing pages, put commas in their headlines, and keep fiddling with their prices in the hope that they can make more from the first sale than they could have gotten this one. new client.

But the truth is, it’s a losing game. Very few companies can make a profit from the first sale. Instead, they will build their internal sales first so they can continue to advertise and acquire new customers even at a loss.


Backend sales – those products and services that are sold existing Customers are the lifeblood of any business. They will help you predictably increase revenue without spending more on ads, increase profits, strengthen relationships with your customers, increase their loyalty and, ultimately, give you an edge over your competitors.

So, how exactly do you build a back-end sales infrastructure that will help you grow your business? Here are three ideas that can help you increase your revenue next quarter with higher profits:

Related: 3 Ways to Increase Sales with Existing Customers

1. Upsells and cross-sells

This is one of the fastest ways to start building your internal sales. Upselling and crossselling are two marketing practices that involve offering additional or complementary products or services to existing customers. The secret to their effectiveness lies in understanding deeply what your customers want and identifying what can bring them closer to achieving their goals.


For example, we have a range of off-the-shelf marketing products where my team creates assets such as Facebook™ ads, press releases, or high-paying funnels for our clients. Many of these clients enjoyed our work so much that they naturally asked us if we had a deeper program where we could follow their growth over a longer period of time. This is how our Accelerator was born – an upsell that allows our existing clients to get 1-1 help from us and grow their business faster.

As you create upsells, think about how you can get your existing customers to reach their goals. Faster or more easily. This will give you a good foundation to build your first upsell product.

2. Loyalty programs

Consider your local supermarket. Why do you keep going back there? Of course, it may be conveniently located and you may like its products. But many of them also offer you discounts, gifts, and other incentives the more you buy from them.

This is one of the most effective ways to get your customers to buy from you again and again, and in this way you increase revenue and profit at the same time.


However, there is a warning here – do not ab*se discounts and coupons, as this can make your customers start to expect them, which will make it difficult to increase prices later.

Related: How brands can turn short-term rewards into long-term loyalty

3. Exceptional customer support

Finally, one of the least talked about ways to get your customers to buy from you is by providing exceptional customer support. after sale is made.

In accordance with hubspot93% of customers are more likely to become repeat customers at companies with great customer service.

Supporting your existing customers is not only a matter of responding to their complaints in a timely manner or refunding them when they don’t like your product or service. We do our best to make sure they are happy with what they have bought.

You can do this by sending them additional guides to help them get the most out of your product, giving them extra coaching to make sure they excel in your programs, and sharing any resource that can help them have an outstanding experience with you.

Backend sales are a fundamental part of the success of any business. Creating it can sometimes seem difficult because you don’t know what exactly you should be offering to your customers. We hope this quick guide has given you some ideas on how to keep selling to your existing customers so you can predictably increase revenue, earn higher profits, and increase the distance between your business and your competitors.

Related: 3 Strategies to Improve Customer Experience


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