Beauty influencer is accused of racism for using hair oil ‘made for black women’ and forced to delete video
- Miele’s Rosemary Mint Scalp & Hair Strengthening Oil has been a popular hair treatment trend on TikTok, set to peak in 2022.
- While several influencers posted about the product online, one beauty guru was called out for stealing an oil “made for black women.”
- Daniel Athena’s hair washing tutorial using hair growth oil has sparked a controversial debate online
- Some black women fear the trend promoting the oil will drive up product prices and lead to formula changes
An influencer has been accused of racism for using a hair oil ‘made for black women’.
Beauty guru Danielle Athena’s hair-washing tutorial along with the hyped Rosemary Mint Scalp and Hair Strengthening Oil sparked a heated debate on Twitter after a woman, dubbed @aprettyPR on Twitter, was accused of stealing from Black women. Said to be influential.
Athena’s video sparked criticism, with some women expressing their distaste for the black-owned brand advertising the oil as ‘for all hair types’.
“A dropper of Mille Rosemary Hair Growth Oil was applied all over my scalp,” Athena said in the video.
The influencer, who has around 49,000 followers on TikTok, has since deleted the video.
Daniel Athena’s hair washing tutorial using hair growth oil has sparked a controversial debate online
Athena’s video was reposted by @aprettyPR with the caption, ‘White women steal from black women and just keep f***ing. And of course he closed those comments.
Some users were concerned that the tendency to promote the oil would increase the price of the product and led to changes in the formula.
‘When a product is made for POC [people of color] Then used and popularized by non POC, companies change ingredients and formula to fit most people buying the product,’ wrote one user. ‘Meaning it won’t work the same way for target consumers.’
The growing popularity of the oil has also resulted in short supply at some stores with some saying local stores are almost sold out.
‘The thing is, is there any hair product on the market for black hair that actually works and moisturizes, nourishes, and holds our curls so there has to be a product that is finally available for America everywhere. Work to sell because people “search” for it.’
Others argue that rosemary oil can strengthen hair and promote healthy growth.
‘Are you bothered that she oils her scalp? Or because she supports a black business while doing so? I want to know where to direct the outrage,’ wrote one person.
Another person said: ‘I’m very confused by this to be honest. I’ve been doing this to my hair for years, and it’s not because I see black women doing it.
‘I love the research that rosemary oil is great for hair loss and growth, I didn’t know it was proprietary.’
Another wrote, ‘I recognize how some black women feel and we should respect that.’ “However, I’m sure this Black-owned business is thrilled to have free marketing and endorsements from non-Black customers.” Their support helps grow the business, which creates opportunities for its black stakeholders.
Some argue that rosemary oil can strengthen hair and promote healthy growth.
Another person argued that they could see the merits and demerits of the oil being advertised
Miele owner Monique Rodriguez addressed the controversy and confirmed that the company would keep the formula the same.
Meanwhile, Miele owner Monique Rodriguez addressed the controversy and confirmed that the company would keep the formula the same.
“We have no plans to change the formula of Rosemary Mint Oil or any product,” Rodriguez wrote on Twitter. ‘There have been some recent comments posted on this topic but I can personally guarantee you that we are not making any component changes.’
Mielle promotes her company online as a beauty brand that believes in natural and healthy ingredients for hair, using a variety of herbs and minerals.
While many of the products on Miele’s website are “made for all hair types,” the majority of models on the site are black.
Hair growth oil has been trending on social media since the summer of 2022, but it hasn’t gained negative traction until recently.
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