Virgin Atlantic has today updated its uniform policy to remove gender dress requirements and introduce conscience badges to allow staff to ‘wear uniforms that reflect their true identity’.
Crew, including flight attendants and pilots, will be able to choose which uniform they wear: the company’s ‘red’ option, previously usually worn by female flight attendants, or the ‘burgundy’ option, previously worn by female flight attendants. Men used to wear flight attendants.
This includes allowing men to wear skirts and women to wear trousers, as well as increasing the uniform options available to non-binary staff members.
Virgin is introducing mandatory induction training for all its staff for Virgin Atlantic and Virgin Atlantic Holidays, as well as induction training for travel partners.
The airline has teamed up with RuPaul’s Drag Race star Michelle Visage to ‘reflect the diversity of its workforce’ and ‘offer its people a fluid approach to its red and burgundy uniforms, meaning fellow LGBTQ+ reds. You can choose the color. or the burgundy uniform, depending on which best expresses itself.’
The company will also develop optional pronoun badges that enable staff and customers to indicate which pronouns they wish to refer to.
Badges, available starting today, can be requested at check-in.
Virgin describes today’s announcement as part of an ‘ongoing campaign to promote individuality for our people and customers’ by allowing more customers to choose the gender-neutral ‘Mx’, ‘U’ or ‘U’ when booking their flights. Includes allowing the ‘X’ marker to be selected. .
Staff will be able to choose whether to wear a red or burgundy uniform, with trousers also available for a red option.
Virgin Atlantic staff will now be able to choose which uniform they wear, ending ‘gendered’ dress requirements.
Michelle Visage, best known for being a judge on RuPaul’s Drag Race, has teamed up with Virgin and says it’s her ‘job’ to be an ally and friend to the LGBTQ+ community.
The company says the initiative aims to allow members of the LGBTQ+ community to choose the uniform that best represents them.
The company is also introducing optional conscience badges, available to both staff and customers.
This option is available to all people who hold passports with ‘gender neutral gender markers’ – including passport holders from countries such as the US, India and Pakistan, but not the UK.
The latest changes to the company’s policy are part of the airline’s ‘Be Yourself’ campaign which earlier this year saw the airline become the first in the UK to allow staff to display their tattoos while at work.
In 2019, Virgin Atlantic was one of the first major airlines to drop the requirement for female cabin crew to wear make-up while on duty, as well as to wear trousers instead of skirts.
Jaime Forsstroem, Virgin Atlantic cabin crew, said: ‘The modern gender identity policy is very important to me. As a non-binary person, it allows me to be at my job and I get to choose what uniform I wear.’
Michelle Visage, Tanya Compas, Talulah-Eve and Tyreece Nye team up with Virgin Atlantic to showcase the new policy in a stylized fashion shoot released today.
Tyreece Nye (pictured) described the uniform changes as giving everyone in the community a voice: ‘This policy allows everyone to have a seat at the table’.
Michelle Visage participates in a launch video for Virgin Atlantic’s new uniform policy.
Jamie Forsstrom celebrates being able to wear a uniform that suits him as a non-binary person.
Virgin Atlantic employees can also display their tattoos to ‘encourage staff to be themselves’ and ‘champion individuality’.
Virgin Atlantic was the first UK airline to allow its cabin crew to display tattoos on their arms while in uniform.
Michelle Visage said: ‘As a mother of a non-binary child, and as an ally to the LGBTQ+ community, these efforts by Virgin Atlantic to further inclusivity for its people are extremely important and personal to me.
‘People feel empowered when they wear what represents them best, and this gender identity policy allows people to embrace who they are and work to their full potential. are.’
In a campaign video for the airline, she added: ‘I wanted to support this campaign to affect change in this world.
‘I have a trans non-binary child so it’s my job as a mother and a friend and an ally to change the world.’
Tyreece Nye, a non-binary actor and activist who also took part in the campaign, said: ‘This policy allows everyone to have a seat at the table. It’s not taking away from anyone, it’s just allowing everyone in the community to have a voice.’
First officer Alison Port added: ‘It’s not about canceling anyone.
‘It’s not about removing women or removing men. It’s just about more inclusive language.’
‘At Virgin Atlantic, we believe that everyone can take on the world, no matter who they are,’ says Juha Jarvinen, Virgin Atlantic’s Chief Commercial Officer.
‘That’s why it’s so important that we enable our people to embrace their individuality and be their true selves at work.
‘That’s why we want to allow our people to wear the uniform that best suits them and how they identify and ensure our customers are addressed by their preferred pronouns.’
In January, Virgin Atlantic opened applications to recruit 400 new cabin crew.
Estelle Hollingsworth, Chief People Officer, Virgin Atlantic, said at the time: ‘These are great jobs that fly people, and we couldn’t be more excited to welcome so many new cabin crew members to the skies with our recruitment drive. .
‘We are committed to supporting diversity on the ground and on board, so are looking for people from all backgrounds who want to be the friendly, smiling and professional face that is the airline – iconic. Virgin Atlantic with style and flair.
‘We support difference and individuality, and it is by encouraging all our people to be themselves that we maintain an inclusive environment where everyone can thrive.’
Virgin’s iconic red uniform was usually worn by female crew since the airline’s launch in 1984.
Since 2014, Virgin crew have been sporting a version of the uniform designed by British fashion designer Dame Vivienne Westwood.
#Virgin #Atlantic #abolishes #gender #uniforms #issue #conscience #badges #staff #customers